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The Fleet Tech That Actually Knows Who's Behind the Wheel.
Here’s the assumption that’s been costing fleet managers money, time, and — in the worst cases — lives: that a system with cameras, data, and a dashboard is just another telematics platform. File it with the rest. Evaluate it on the same terms. Expect the same results.
Look Again!
This month, the UK-based fleet safety specialist has unveiled a new AI-powered driver intelligence platform that goes far beyond what conventional telematics — or even camera systems — have ever offered. And the distinction isn’t subtle.
Telematics tells you where your vehicles went. Fleet Focus tells you who was driving them, how safely, and exactly what to do about it.
NOT A TELEMATICS UPGRADE — AN ENTIRELY DIFFERENT APPROACH!
Fleet Focus already had a compelling story to tell. On its existing platform, near-miss alerts were preventing collisions before they happened. Microsleep detection was intervening at the precise moment a fatigued driver became a danger to themselves and everyone around them. Insurance claims were falling. Near-miss incidents were down by a significant margin.
But the new platform doesn’t just build on that foundation — it introduces something genuinely unprecedented in UK fleet management: a driver intelligence layer that automatically identifies the individual behind the wheel, attributes every journey and safety event to the correct person, and translates that data into a personalised risk picture a fleet manager can act on immediately.
"A near-miss today is an accident tomorrow. The new platform tells you who was responsible, what their broader safety picture looks like, and exactly where to focus your coaching effort. That’s the shift from reactive to proactive — and it’s the shift that changes outcomes.”
Graham Plummer
Commercial Director
THE RISKSCORE REVOLUTION
At the heart of the new platform is RiskScore — an intelligent driver safety rating calculated per 100 miles driven, built on event frequency, severity, and consistency. The per-mileage calculation matters: high-mileage drivers aren’t unfairly penalised, and comparisons across a fleet are genuinely meaningful rather than misleading.
Every driver gets their own Driver Card: a dedicated profile combining performance statistics, safety events, and coaching insights. Managers can rank drivers by RiskScore, event count, or weighted frequency, making it instantly clear who needs support and where coaching effort will have the most impact.
› AI Face Recognition — automatically identifies drivers and attributes journeys mid-trip if a different driver is detected
› Microsleep & Fatigue Detection — intervenes before a drowsy driver becomes a statistic
› Mobile Phone Use — one of the leading causes of fleet incidents, caught automatically
› Harsh Braking, Speeding & Distraction — the full spectrum of risky driving behaviours
› Smoking at the Wheel — a compliance and liability issue finally brought into data
› Camera Health Monitoring — flags obstructions before they create evidence gaps
THE INSURANCE CONVERSATION JUST CHANGED
For fleet operators facing rising premiums — and which operator isn’t — the commercial case is clear. The platform provides documented, data-driven evidence of active risk management: near-misses falling, events being addressed, driver scores improving. That’s a very different conversation to have with an insurer.
“The platform pays for itself. Not just in avoided claims, but in the hours managers get back when they’re no longer trawling through false alerts to find the incidents that actually matter.”
Graham Plummer
Commercial Director
With false events reduced by 95%, managers spend their time on what matters. With video storage 40% more efficient at 40% lower cost, the numbers stack up even before a single claim is avoided. Multi-network UK connectivity, European roaming across 50 territories, unlimited GDPR-compliant cloud storage, and automatic 14-day data deletion come as standard.
WHAT’S COMING NEXT
Fleet Focus isn’t standing still. Tailgating detection, SOS alerts, and additional coaching tools are already in development — meaning the platform that launches this month will continue to evolve as the intelligence layer deepens. Even existing Fleet Focus customers, according to the company, are only just discovering what this new platform can do. That is how new this is.
SEE IT LIVE AT THE CV SHOW — STAND 5B86
Fleet Focus will be demonstrating the full platform at this year’s CV Show. Advance demo bookings are open now — get in before the stand fills up.
Book your demo at www.fleetfocus.co.uk
PRESS CONTACT
Chris Owen | SEEP Marketing Services
📞 07770 525 413 ✉️ chrisojourno@gmail.com
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